Importance of establishing audience needs for effective
interpretation.
What they provide for Children
Urquhart Castle
- Once one of Scotland’s largest castles, Urquhart remains includes a tower
house that commands splendid views. The visitor centre contains retail,
interpretation area, audio-visual presentation and tearoom and toilets.
Loch Ness Centre
and Exhibition - The exhibition bases itself on 'Edutainment' and much of
the content is based on the national curriculum. There are free pre and post
work packs to download from the site. See and touch many real research exhibits
and perhaps meet Adrian Shine, leader of the project.
Nessie land -
is a great place to see Nessie and learn a bit about Loch Ness and the famous
Loch Ness monster.
Abriachan Trails
- excellent woodland and moorland walk using trails laid out by the Abriachan
Forest Community Trust. Good views and a great many interesting things to see
for the kids.
What they provide for adults:
What they provide for the elderly:
For the elderly they provide a senior citizens outing.
This is provided by Jacob bite cruises, Loch ness.
By Chloe
Language levels
To make the attraction enjoyable for non-English
speakers, Tower of London provides its services in various languages.
The website of the attraction is available in the most
widely spoken languages: in German, Spanish, Italian and Brazilian.
Multimedia guides are available to explore five different
tours in the Tower of London. Audio guides include stories about the Normans
and before, the Medieval Palace and about life inside a Royal Fortress. Guides
also introduce imprisonment and executions inside the Tower.
Multimedia guides are available in English, French,
German, Spanish, Italian, Russian, Dutch, Portuguese, Japanese, Korean and
Chinese (Mandarin) languages. It meets the demand of the main visitors to
London: visitors from USA, France, Germany, Italy and Spain (International
Passenger Survey, 2012).
However, I think it does not meet the needs of all
visitors. Visitors who do not speak English may choose another language but
those who do not understand any of the 11 listed languages will not be able to
enjoy the stories of the exhibition. As it may be unrealistic to make these
services available in every language in the world, I think the languages of
visitors arriving in large number should be also available (for example, Polish
and Indian) to make the attraction enjoyable for everyone.
By Adrienn
Combination of interpretative media to achieve appropriate
effects
Media for interpretation for example published material
for Tower of London:
•Fact-sheets
•Guidebooks for palace,
•Press kits,
•Fact sheets,
•Online photographic library,
•Newsletters,
•Groups and travel trade manuals.
By Melissa and Oksana
Evaluate methods and media used for interpretation within
heritage and cultural industry for tourists.
Media for interpretation: media for example published
material
Thanks to a partnership there has been a contribution more
than £17000 by VisitScotland to promote Loch Ness as the perfect place to take
a short break.
To attract tourists from England and Central Scotland,
Destination Loch Ness (organization) uses a part of the grant to develop its
online activity with social media such as Twitter, Facebook, Flickr and
YouTube.
The £34,600 marketing campaign includes a £17,300
contribution from the VisitScotland Growth Fund.
The Tourism Minister
Fergus Ewing intends to position Scotland as a first class destination for both
business and leisure tourism.
Loch Ness is one of Scotland’s most appreciated and globally
recognised attractions. It is a good point because Destinations Loch Ness is a
not for profit organisation and its aim is to capitalise the natural beauty,
culture heritage face up to the area's tourism, local businesses and
communities.
With the VisitScotland Growth Fund some organisations like
Destination Loch Ness increase their tourism revenue by attracting new target
markets, increasing visitor’s numbers and developing more activities along with
visitors can do more to spend and stay longer.
In 2006 the Executive Director of Destination Loch Ness said
with the success' monster in our tourism industry the area has much to offer a
landscape, wildlife and heritage as rich and deep as anywhere else in Scotland
and many activities.
The funding of VisitScotland will help to use social media
to bring more visitors and enjoy a short break by the company.
Audio-visual- is discovering five different tours which
you can choose the Normans and before and the Medieval place. For families it
tells us that three famous tower ravens guide families with blood curdling
stories of prisoners and torture which where it has also been told that polar
bears and leopards used to live there or that someone almost stole the Crown
jewels with them tales of daring escapes, grisly execution and the
disappearance of the princes which is an interactive audio tour which is
suitable for children and grown-ups too. They also provide different languages
for people who does not understand English or where English might not be there
their first language they provide multimedia guides with a lot of different
languages such as English, French, German, Spanish, Italian, Russian, Dutch,
Portuguese, Japanese, Korean and Chinese (Mandarin) and lots more.
By TJ
Interactive technology
Audio Sensory By Ashley
http://www.lochness.com/
Drama and role play
What is a Role Play?
To act out a certain problem or event either in the
future or in the past. The Tower of
London employees carry out ‘Historical Re-enactments’ there are 4 main
re-enactments that take place throughout the year at the Tower of London. These
include;
Fortress Tower:
Recruiting of the soldiers and knights of the tower.
‘Have you got what it takes to be of one the soldier who
guard the tower, or one of the knights who commands them’?
A Knights Tale:
Geoffrey Chaucer, 1390, tells his story of Chivalry,
Knighthood and Romance.
Knight School:
What it took to become a knight in 1390. Be prepared for
an attack on the tower!
Tudors at the
Tower family festival:
Bringing the court of Anne Boleyn and Henry VIII to life,
and preparing for her coronation.
Importance of interpretation to the visitor experience
Everyone has a different way to interpret culture and
heritage. One influence to this would be media. The way media demonstrates
culture and heritage could be different to what and how it actually it is. It
is important to capture the true essence of the heritage and culture of a
place/destination because other may get the wrong idea or sense of how it
should really be.
For example in Egypt with the civil war going on, the media
has made seem the Egyptian culture to be violent, because that is how they are
shown in the media, this makes visitors interpret the Egyptian culture and discourages tourists to visit Egypt.
This is a bad point because the consequences of this to Egypt
is that their tourist numbers will decrease and people/visitors around the
world will interpret the Egyptians wrong and judge them wrongly.
Visitors should go and experience the culture and heritage
from themselves, also it is important that local Egyptian tourist board is in
charge that they should have locals giving information of the place of culture
and heritage they should have a strong background knowledge of the ‘real’ sense
if the culture and heritage of the destination.
By Kamila and Liz
Urquhart castle is one of the largest castles of Scotland
and includes a tower house that commands splendid views of the famous loch and
Great Glen. The castle has known conflict during 500 years (medieval) and from
the 13th to 17th centuries a bloody conflict.
It is very educational because this castle has an enriching
story because after the independence of Scotland in the 14th century Robert the
Bruce became King of Scots. Different nobles’ families such as Durward,
MacDonald and Grant have lived in this castle.
Thanks to the exhibition and the audio-visual display pupils
and student live through again the History. The Centre has an exceptional range
of medieval artefact found at the castle.
Loch Ness Centre and Exhibition
This Exhibition is very instructive to all children because
it is the loch context there is also expeditions and while others can create
monsters.
Thanks to this very latest multi-media system, original
research equipment and authentic underwater films.
With a highly effective mix of lasers, digital projection
and special effects Loch Ness charts the history of the monster by exploring
Scotland's geological past, its legend and the various research projects
carried out on the loch. Visitors can see discoveries of some researches including
environmental fingerprints left in the loch’s layers by both nature and
mankind. By discovering this exhibition children will get an informative
experience.
Nessieland is an exciting new scientific exhibition on Loch
Ness also has an exciting new exhibition that is both informative and funny for
families and children. Nessieland presents all the facts and well documented
evidence with displays and an educational and entertaining 30 minute film in
several languages.
The film explains the underwater searches which have
explored the depths of the Loch Ness since 1970s.
After learning the story of Nessie children can have fun
with the Nessieland Adventure Playground which offers many activities such
climbing frames, chutes, swings etc.
ihttp://www.nessieland.co.uk/castle.html
By Melisa
Research
There is more
water in Loch Ness than all the other lakes in England, Scotland and Wales put
together.
Geology
Loch Ness lies
along the Great Glen Fault, which forms a line of weakness in the rocks which
has been excavated by glacial erosion, forming the Great Glen and the basins of
Loch Lochy, Loch Oich and Loch Ness.
Further information about the value of the
Lochness: http://www.dailymail.co.uk/travel/article-2612305/Value-Loch-Ness-monster-tourism-industry-assessed-Scottish-seminar.htm
Loch Ness & Inverness Scotland
Loch Ness, close to the Highland city of Inverness is one of
the most popular UK holiday destinations. We offer a wide selection of quality
accommodation from both city and country – cottages, hotels, bed and breakfast,
camping as well as lots of things to see and do for a great family holiday –
castles, golf, fishing, hiking and activity holidays all in one fabulous
destination. Where else can you find city lights and dark skies so close to
each other? Inverness is a city oasis surrounded by the most magnificent
Highland countryside of Lochs, heather moors and hills.
The central location of Loch Ness makes it the perfect
destination for holidays in the Scottish Highlands. At the loch itself, of
course, there’s always a chance to glimpse ‘Nessie’, the world-famous Loch Ness
Monster. Inverness too is enviously served with first class air, road and rail
links from the rest of Scotland, the UK and the continent making it an ideal
destination for corporate functions and business conferences too!
No holiday in Scotland is complete without a visit to Loch
Ness, just 8 miles from Inverness. Over 20 miles long, a mile wide and 700 feet
at its deepest, it is the largest lake in Scotland by volume. The surrounding
area is filled with historic attractions, natural wonders, cosy places to stay,
and superb eateries. The Loch Ness Monster is just one of the many myths and
legends to be discovered in this particularly beautiful part of Scotland. See
our interactive map, click and print walks around Loch Ness, heritage sites, visitor
attractions and much more…
https://www.youtube.com/watch?v=zitp5fNczYc (accessed on 25/05/14)
Have a look at the video to understand why people choose to
travel to Inverness/Scotland.
With depths reaching 700 feet and a length of more than 20
miles, Loch Ness provides plenty of hiding places for its legendary monster.
Should you tire of searching for Nessie, this scenic section of the Scottish
Highlands also has charming villages like Drumnadrochit and Fort Augustus,
open-air Shakespearean productions, multiple golf courses and medieval Urquhart
Castle. Wildlife of the non-mythological variety and ancient Caledonian pine
forests can be found in the Glen Affric nature reserve.
South Loch Ness Tourist Group
Our area has been referred to as the Scottish “Lake District”
so numerous are the Lochs in this part of the Highlands. An undiscovered,
unspoilt land of craggy hills, lochs, tumbling waters and heather moors will
delight and inspire all who value true wilderness, yet so close the Highland
capital city of Inverness
The locals and businesses alike, proudly call this part of
Scotland “special” and work hard to preserve and protect the local environment.
We actively encourage environmentally friendly, green tourism business, in a
determined effort to preserve this unspoilt corner of the Scottish Highlands
for generations to come, hence our “walk on the wildside” image, which is
widely acknowledged throughout the Inverness and Loch Ness region as a sign of
the environmentally aware communities of South Loch Ness.
Visit our South Loch Ness website to find full details of
holiday accommodation including self catering cottages, chalets & lodges.
B&B bed and breakfast, guest houses, hotels, holiday Inn, timeshare and other
accommodations, in the South Loch Ness area of Scotland.
Also detailed listings of tourist attractions, loch Ness
cruises, sport and activity holidays available at Loch Ness.
Understand the growth and development of heritage and
cultural industry within travel and tourism
Attractions.
Inverness City Capital of Northern Highlands of Scotland
Inverness skyline and the river NessNo visit to the Highlands
of Scotland would be complete without a stay in Inverness, aptly called the
capital of the Highlands. Inverness is a Gaelic word meaning “mouth of the
River Ness”, which flows out of Loch Ness, famous for its Monster!, into the
Moray Firth, famous for its dolphins.
On its journey to the sea, the River Ness runs through
Inverness city centre and the grassy river banks on both sides are regularly
used by picnicking holidaymakers and locals alike during summer months. Salmon
make their way up the River Ness to the spawning grounds in tributaries deep in
the Great Glen. These migrating salmon are often pursued up river by seals
which can be seen from the river bank. Where else could you see such wildlife
in a city centre?
Inverness and Loch Ness are inextricably linked, particularly
for tourists, and few tourists visit Inverness without also having a tour
around Loch Ness plus it is close enough to cycle there. Likewise, virtually
all tourist, staying at Loch Ness, visit Inverness at some point during their
holiday.
Inverness modern shopping centreHolidaymakers and locals
alike, from all over the northern Highlands, take advantage of the excellent
shopping, clubs and restaurants which have opened up in recent years, since
Inverness city centre has modernised and blossomed.
Travellers and holiday makers will find the compact city
centre and the friendly unhurried pace makes Inverness a stress free
destination with a quality of life that is hard to beat anywhere in the world
and one you will want to return to, once experienced!
There is a great variety of good quality accommodation in
Inverness – hotels, bed and breakfasts, self catering and hostels, all of which
get busy at peak periods, so it is always better to advance book your
accommodation, whenever possible.
Main rail and bus routes from the south and north terminate
in the city centre and Dalcross airport is just 8 miles from the city centre.
Flights to Inverness can be taken from many major UK and continental airports.
Please see our Travel Section
Find out more on the Inverness City website
SEE THE INVERNESS VIDEO
By Ashley
Entertainment
Loch Ness things to do:
Loch Ness is known around the world for Nessie the fabled
Loch Ness Monster, but the area is also famous for its beauty and history as
well as our legendary mystery.
You may be surprised to learn just how much the area offers
in terms of visitor attractions, things to do and activities and as a base for
exploring further afield in the Highlands.
Activities
Walking near Loch Ness
Loch Ness is a great place
for activity holidays. Walking, cycling, birdwatching…Go
Attractions
Attractions Loch Ness
Famous for its beauty and history as well as our little
mystery – Nessie.Go
Boat Trips
Boat Trips on Loch Ness
One of the best ways of appreciating Loch Ness is from the
water.Go
Arts & Crafts
Arts & Crafts
There are a number of art galleries and craft workshops
around Loch Ness.Go
Shopping & Services
Shopping
A great range of independent local shops and services around
the Loch Ness.Go
Golf
Golf around Loch Ness
Traditional links golf, tranquillity, solitude and natural
beauty.Go
There really is something for everyone. For instance, if you
like history, the area is filled with historic gems – from majestic Urquhart
Castle to the Caledonian Canal, a wonder of the industrial age that is still
very much in use today. Indeed, there are lots of opportunities to enjoy the
magnificent Caledonian Canal and Loch Ness itself from the water either sailing
or on the numerous pleasure boat cruises that operate in the area.
Back on dry land, there are plenty of heritage and wildlife
trails around Loch Ness – and the parish churches are ideal sources of
information for those hoping to research their Heritage or Scottish ancestors.
There are plenty of sporting activities to take part in – all
set against a breathtaking backdrop of highland scenery. You could spend a
relaxing day fishing for salmon, trout or pike – or try your hand at sailing or
canoeing on the Loch.
If you’re feeling more energetic, there are plenty of
adventure sports on offer in the area – mountain biking, hill walking, wind
surfing, paragliding and skiing on the Nevis Range.
Remember, Scotland is the home of golf, so don’t forget to
pack your clubs.
If you enjoy a more sedate pace, you could tour the art
galleries, exhibitions, museums and craft shops in the area – stopping off here
and there to sample the award-winning cuisine offered by our restaurants and
inns.
In the evening, you’ll find a wide range of entertainment
options – from traditional Scottish ceilidh music to open-air productions of
Shakespeare plays.
Whatever your interest or whatever your age – Loch Ness and
the Great Glen will help you and your family find what you’re looking for.
