Meeting Audience needs

Meeting audience needs:

Importance of establishing audience needs

Importance of establishing audience needs for effective interpretation.

What they provide for Children

Urquhart Castle - Once one of Scotland’s largest castles, Urquhart remains includes a tower house that commands splendid views. The visitor centre contains retail, interpretation area, audio-visual presentation and tearoom and toilets.

Loch Ness Centre and Exhibition - The exhibition bases itself on 'Edutainment' and much of the content is based on the national curriculum. There are free pre and post work packs to download from the site. See and touch many real research exhibits and perhaps meet Adrian Shine, leader of the project.

Nessie land - is a great place to see Nessie and learn a bit about Loch Ness and the famous Loch Ness monster.

Abriachan Trails - excellent woodland and moorland walk using trails laid out by the Abriachan Forest Community Trust. Good views and a great many interesting things to see for the kids.

What they provide for adults: 

What they provide for the elderly:

For the elderly they provide a senior citizens outing. This is provided by Jacob bite cruises, Loch ness.

By Chloe

Language levels

To make the attraction enjoyable for non-English speakers, Tower of London provides its services in various languages.

The website of the attraction is available in the most widely spoken languages: in German, Spanish, Italian and Brazilian.

Multimedia guides are available to explore five different tours in the Tower of London. Audio guides include stories about the Normans and before, the Medieval Palace and about life inside a Royal Fortress. Guides also introduce imprisonment and executions inside the Tower.

Multimedia guides are available in English, French, German, Spanish, Italian, Russian, Dutch, Portuguese, Japanese, Korean and Chinese (Mandarin) languages. It meets the demand of the main visitors to London: visitors from USA, France, Germany, Italy and Spain (International Passenger Survey, 2012).

However, I think it does not meet the needs of all visitors. Visitors who do not speak English may choose another language but those who do not understand any of the 11 listed languages will not be able to enjoy the stories of the exhibition. As it may be unrealistic to make these services available in every language in the world, I think the languages of visitors arriving in large number should be also available (for example, Polish and Indian) to make the attraction enjoyable for everyone.

By Adrienn

Combination of interpretative media to achieve appropriate effects