In the last 20 year’s we have seen an
enormous development in the travel and tourism sector. More destinations are
being developed right now just to enable tourism. The travel and tourism has
spread around the world and a very fast pace, with faster ways of transport and
many competitive prices we can travel anywhere in the world within a couple of
hours.
The costumer of the travel and tourism
industry is seeking new thrills and excitement all the time and the industry
has to provide these changes in order to keep the customer satisfied.
All the time new problems arrive that are a
challenge for some time but the technology that is also constantly advancing
can provide solutions to many problems.
New services are being offered to the
customers and the industry is now very flexible for every kind of person.
Also the technology and trends can be used to
make the experience easier and more pleasant for the tourist.
At this time it is very easy to navigate around
the city and even the world. The technology is advanced to a degree where we
can instantly access information about our positioning and then find out way to
a place around the country. But out in a simple GPS way, but rather in a way
where we know where is the next bed, or restaurant, or a toilet, or how man
people live in this city.
By these trends increasing, the tourists
knowledge increases also, he or she becomes an educated customer who knows what
they want. In this way the industry has to be constantly thinking of something
new, something fresh that will attract the people.
The changes that have happened in 2015 are
changes that can not only improve the experience but take it to another level,
changes that redefined the tourism for the customer.
All the time there are new locations
introduced, developing counties are investing into improvements and into the future,
which reflects greatly on the tourism sector.
Faster ways of travel are enabling us to
visit anywhere that we want to and the customer service is improving all the
time as well to accommodate for the people.
It was announced that the storage bins would
be introduced to some airlines. It is a trend that can add a lot to the tourist’s
experience. Do to the passenger bins being bunch bigger, it would allow much
more space for on board luggage. This will significantly be reflected on the
waiting time for boarding the plane. This can mean that journeys overboard
could take a matter of minutes from entering the airport and sitting in an
airplane.
The enlarged bins mean that they will be
lower from the roof, this means that it will be much more easier for the
passengers to load their luggage resulting in a more quicker departure time.
In late 2015 Alaska Airlines will be the
first to have this sort of bins.
Another trend that drive changes is
technology, now days we are inoperable with out technology. This is why travel
and tourism sector is also developing all the technology to make sure that the
business is meeting customer’s needs and demands and make all the things
easier. One of the examples of the technology change is Checking In in the
hotels. According to Resort Rescue host and hospitality expert Shane Green
said that in 2015 it will common that people will do everything through their
smartphones, for example now we can book our hotels by few touches on our
smartphones. For example in Premier In there is a express check in machine
where you just put your name, date of birth and nationality and the machine
print off the keys to the room and customer do not need to have any interaction
with the staff. Also a lot of the tour operators have a online chat where customers
can directly to talk to someone when booking a holiday it is really nice and
quick way to ask any questions and it also does not cost because customer do
not have to call the tour operator.
Business are getting more advance in
technology because by this way they can interact with the customer much quicker
and also by this way they have a chance to win a customer.
Consequences of businesses failing to respond to market.
Before opening a business it is crucial that the person knows about the
competition and what is needed in the market because with out it company is not
going to be successful. There is a lot of hard work when opening new business
and sometimes when you have a great idea and plan it doesn’t mean that you will
be successful. Budget airlines are really popular now days because customers
know what they can expect from them and they know that they are getting value
for money. An example of the successful budget airline is easy jet
because:
·
Actively
promote their seat-by-seat comparison with their competitors
·
No business class (Business Class can reduce
seats from 149 to as low as 109 seats and increases cabin crew overheads),
·
No agents (easy Jet was the first
airline to cut out agents),
·
No tickets (reduces delays for passengers
picking up tickets)
·
No free food (reduces costs and crew
overheads)
·
No congested airports (easy Jet avoid
airports with big delays).
According to The Guardian 2014 “in
2014 that business passenger numbers had grown by 8.5% since 2013, ahead of 4%
growth in overall passenger numbers. Easy Jet has said its decision to
introduce allocated seating on flights has attracted older passengers and
business travellers who once said they would never fly with easy jet”
When looking at Trip Advisor you can see all
the reviews and most of the people prefer Easy Jet than Rayanair. Easy Jet is having more friendly approach to
the customers where Rayanair do not think about them, they are just about
making profit which by this way they are going to loose customers.
By Kamila
By Kamila
References:
BBC.
(2009). Flyglobespan collapse
strands thousands of passengers.Available:
http://news.bbc.co.uk/1/hi/scotland/8417543.stm. Last accessed 13th May 2015
Farley, A.
(2014). Most important travel
trends of 2015. Available:
http://www.travelandleisure.com/slideshows/most-important-travel-trends-of-2015/5.
Last accessed 13th May 2015.
Rankin, J and
Topham, G. (2014). EasyJet
business travel takes off with success of seat booking. Available:
http://www.theguardian.com/business/2014/may/13/easyjet-business-travel-allocated-seating.
Last accessed 13th May 2015.
Travel Channel.
(2015). Travel Trends for 2015. Available:
http://www.travelchannel.com/interests/hot-topics/articles/travel-trends-for-2015.
Last accessed 13th May 2015.
Trend, N.
(2013). What is easyJet doing
right?. Available:
http://www.telegraph.co.uk/travel/columnists/nicktrend/10459428/What-is-easyJet-doing-right.html.
Last accessed 13th May 2015.
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